the beef initiative

Shenandoah Valley



Event Details

Date & Time

Saturday, June 15, 2024

08:00AM- 07:00PM


10615 Nature Trail Dr.

Dayton, VA 22821

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About the Event

Join us at the Shenandoah Valley Beef Initiative Summit for an engaging journey through the world of Redbanks Beef Farm. Dive into a day packed with expert-led tours, panel discussions, and interactive sessions focused on local processing, health, nutrition, and regenerative agriculture. Celebrate the day with The Beef Initiative's Cattleman's Feast and live local music. This summit is not just an event; it's a movement towards a more connected and transparent food system in the Shenandoah Valley and beyond. Register now!

Summit Themes

- Innovations in Local Meat Processing: Exploring the impact of local processing centers in enhancing food sovereignty and supporting community-based agricultural practices.

- Sustainability and Agriculture: Discussions on regenerative farming techniques that improve soil health and contribute to sustainable beef production.

- Nutrition and Health Education: Insights from health experts on the benefits of beef in diets and overall wellness.

- Community and Collaboration: Showcasing the power of partnerships through testimonials from collaborations like Redbanks & Born to be Free.

- Cultural Revival of Ranching: Emphasizing the modern-day cattleman's role in revitalizing local beef markets and preserving ranching heritage.

About the Organizers

Redbanks Beef Farm and The Beef Initiative, in collaboration with local farms and agricultural experts, is dedicated to enhancing the sustainability and visibility of local beef markets. With a strong focus on community involvement and education, the initiative aims to foster a deeper connection between consumers and their food sources through practical education and innovative farming practices. This summit embodies their commitment to promoting regenerative agriculture and supporting local economies through thoughtful dialogue and partnerships.

Cattleman's Feast

with Ol' Butch

The Cattleman's Feast is a hallmark event of The Beef Initiative, known for its unique farm-to-table experience that offers a custom taste of local culinary traditions. Ol' Butch, as the flagship butcher of the event, plays a pivotal role in bringing these meals to life, utilizing traditional cooking methods that have been cherished over the decades. Each feast is distinctively crafted, showcasing the deep-rooted connection between local farming and community-focused gastronomy.


Chad Hollenbaugh

Owner, Hollenbaugh's Hometown Meat Market


Chad Hollenbaugh is the owner of Hollenbaugh's Hometown Meat Market in Clarion, PA. His business is rooted in a commitment to providing high-quality local products, including a range of meats from beef to wild game. The market is particularly noted for its personalized service and community-focused approach, embodying the essence of a family-run business. Hollenbaugh's offerings extend beyond meat sales to include custom processing services for wild game, demonstrating a broad understanding of both traditional and specific customer needs in meat handling and preparation.

Dr. Brooke Miller

Owner, Ginger Hill Angus and Miller Family Medicine


Instagram: @brookemillermd

Dr. Brooke Miller is a family physician and Angus cattle rancher in Rappahannock County, Virginia, who actively contributes to the Great American Health Initiative. Balancing roles in healthcare and agriculture, he integrates beef as a superfood into medical practices, addressing health issues like diabetes and obesity. Dr. Miller's work emphasizes sustainable ranching and nutritional advocacy, linking diet to broader health outcomes.

Redbanks Beef Farm


Twitter: @JohnDWegner

Redbanks Beef Farm, based in Dayton, Virginia, is dedicated to sustainable beef production with a farm-to-table ethos. The farm, deeply rooted in family tradition, focuses on transparent farming and butchery practices to ensure quality and community engagement. By managing all stages of production onsite, Redbanks offers custom beef cuts, connecting consumers directly with the source of their food. This approach emphasizes their core values of faith, family, and farming.

Texas Slim

Founder, The Beef Initiative, Texas Slim's Cuts


Twitter: @modernTman

The Modern-Day cattleman from West Texas leading the Beef Initiative, focusing on the revitalization of small-town economies through microprocessing plants and local beef sales.

Dr. Pete Hilgartner

Owner, Hilgar


Dr. Pete Hilgartner, a chiropractor based in Leesburg, Virginia, co-founded Hilgartner Health and Wellness with Dr. Lolin Hilgartner. With a background that includes service as a Marine Corps officer and Gulf War veteran, Dr. Pete has a particular interest in holistic health practices. 

Kish Johnson

Director of Strategic Partnerships at Advancing Eco Agriculture


Kish Johnson is the National Director of Sales at Advancing Eco Agriculture, a prominent company in the field of regenerative agriculture consulting in the United States. With a background in holistic orchard management, Johnson contributes to the company's mission of creating regenerative programs that benefit over 2 million acres across North America. This work not only revitalizes soil and strengthens crops but also increases profitability for farmers.

Dr. Edward Pomicter



Dr. Edward Pomicter, a former anesthesiologist, now leads a unique medical practice in Singers Glen, Virginia, focusing on personalized, insurance-free care. He combines traditional medicine with innovative approaches in longevity and mitochondrial physiology to tackle the root causes of illness. His practice is especially geared towards patients with unresolved health issues or those seeking preventive healthcare.

R.S. "Ruffshot" June

Founder, Florida Beef Initaitive, Texas Slim's Cuts


Florida cow hunter from Philly. June is the Founder of the Florida Beef Initiative and co-founder of Texas Slim's Cuts. He is dedicated to direct-to-consumer beef industry innovations and cultural discussions around the modern-day cattleman.

Born to Be Free

Tallow-based Skincare from NYC


Twitter: @BornTo_BeFree

Born to Be Free is a distinctive product line developed through a partnership between the Beef Initiative, Redbanks Beef Farm, and the creative efforts of John and Nadja. This venture originated from John and Nadja's strong support and advocacy for products and ranchers associated with The Beef Initiative. Their enthusiasm evolved into a commitment to produce a line that encapsulates a 'source-of-the-seed' philosophy. Born to Be Free is a testament to their dedication to transparency and authenticity, highlighting the origin and purity of the products while celebrating the journey and steadfast commitment of all partners involved.

Event Schedule


Butcher Shop Tour & Demo + Farm Tour

09:30AM- 10:30PM

Farm Store - Move back to the Family Cabin Area

10:30AM - 11:00AM

Welcome / Family Introduction

11:00AM - 11:15AM

Texas Slim's Call to Action

11:15AM - 11:50AM

Chad Hollanbaugh - Local Processing Centers

11:50AM - 12:45AM

Break for Lunch

12:45PM - 01:30PM

Butcher's Q&A panel with Paul, Chad, & Ol' Butch

01:30PM - 01:45PM

Nadja Scavone & R.S. June - Redbanks & Born to be Free collaboration testimony

01:45PM - 02:15PM

Dr. Brook Miller - Health & Nutrition

02:15PM - 02:45PM

Dr. Pete Hilgartner - Health & Nutrition

02:45PM - 03:00PM


03:00PM - 03:30PM

Kish Johnson - Soil Health & Regenerative Agriculture

03:30PM - 04:30PM

Medical Panel with Dr. Brooke, Dr Pete, Dr. Ed Pomicter.

04:30PM - 05:00PM

Texas Slim - Call to the Cattleman's Feast

05:30PM - 06:30PM

Cattleman's Feast

06:30PM - 07:00PM

Dessert + Live Music

Location & Accommodations

Address for the Event: 10615 Nature Trail Dr. Dayton, VA 22821

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Shenandoah Valley Beef Initiative Micro Summit