THE BEEF

INITIATIVE

Know your food, 

support your rancher 

Locally sourced, grassfed beef, 

delivered to your door

Locally Sourced

DIRECT FROM Producer

featured products

Who Are We?

Founded by texas slim, THE BEEF INITIATIVE IS A TRADE GROUP THAT IS FOCUSED ON MAKING FOOD MORE LOCALIZED, REDUNDANT, AND SECURE. 


WE SERVE OUR CUSTOMERS BY PROVIDING MARKET ACCESS TO PRODUCERS AND CONSUMERS WHO UNDERSTAND THE importance OF FOOD INTEGRITY.

Mission Statement


Our mission is to enhance the well-being and safety of local communities by expanding access to high-quality animal protein. We aim to achieve this by establishing interconnected networks of ranchers, processors, distributors, butchers, grocers, restaurants, and consumers who share our values. By offering essential tools, including bitcoin, we facilitate the creation of more resilient and localized food supply chains.

Our Pledge: Truth in Food

Authentic Connections from Farm to Table, Linking You to the Land and Its Stewards with Care, Integrity, and Excellence.

Read The Pledge

1. AUTHENTIC CONNECTIONS: "SHAKE YOUR RANCHER'S HAND" ISN'T JUST A MOTTO; IT'S OUR PROMISE FOR TRANSPARENT,DIRECT CONNECTIONSFROM FARM TO TABLE.

2. CLARIFYING MRNA MISCONCEPTIONS: MRNA VACCINES ARE NOT APPROVED FOR U.S. CATTLE.WE COMMIT TO SAFETY AND QUALITY, FREE FROM EXPERIMENTAL TREATMENTS.

3. SYMBOL OF TRUST: OUR BEEF LINKS YOU TO THE LAND AND ITS STEWARDS, SYMBOLIZING CARE, INTEGRITY, AND EXCELLENCE IN EVERY CUT.

4. NOURISHING WITH KNOWLEDGE: "TRUTH IN FOOD" MEANS MORE THAN NOURISHMENT; IT'S ABOUT KNOWLEDGE, HONESTY, ANDTHE RIGHT TO KNOW YOUR BEEF'S ORIGINS.

Discover Boxes exclusively labeled by "Rancher of origin"

We transcend the ordinary, setting new benchmarks in transparency and quality. As your trusted source, we are committed to providing verifiable local beef across the US and around the world.


about our subscriptions

Clean beef delivered to your door in three easy steps!
Choose Your Rancher
Explore our curated list of trusted ranchers. Select your preferred source for exceptional grass-fed beef.
Choose Your Box
Elevate your culinary journey by becoming a beef connoisseur with our exclusive "Rancher-of-Origin" labeling.
Choose Your Plan
Choose from a monthly plan or a one-time purchase. Want to try a different ranch? A different region? No problem!

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