Just like self-custody in Bitcoin or Gold, you have complete control over your beef supply. Become a herd share owner. No middlemen or third parties – just a direct connection with the rancher you choose. Read Breeauna's Research on Self-Custody Today!

Just as you can verify the authenticity of your Bitcoin through self-custody and running your own node, you can verify the authenticity of your food with The Beef Initiative. Every cut of beef comes to you directly from trusted local ranchers, ensuring you know exactly where your food originates.

We send out weekly updates directly from your rancher.  You own your cow, and you learn the entire ranching process from the pasture to your plate.

Never wonder what your cow eats, where its been or who its been hanging out with.

Take  out the guesswork by taking ownership!!

Currently, 85% of our beef supply is processed through just five plants, leading to widespread confinement. As Breeauna’s report highlights, this concentration increases the risk of infection and illness, which could result in devastating supply chain collapses.

Decentralized food sourcing reduces reliance on large, centralized supply chains, promotes sustainability, and supports local economies. Guaranteed to be local & raised personally by the rancher you choose!

Your beef will be harvested by small local USDA inspected processors with the utmost care & cleanliness.

Localized food production means fresher, healthier beef with a smaller environmental footprint. It also supports local ranchers and strengthens community ties. Ditch the RFID tags that let the government monitor our ranches and build trust the right way—by shaking your rancher's hand. Check out Breeauna’s report on RFID tags in cattle today!