Do you care about controlling your food supply?
Are you interested in learning more about feeding your family direct from the ranch?
Why Choose to buy from The Beef Initiative?
Superior Nutrition and Flavor
Choose more than your rancher, we talk beef like most people talk wine! Learn all the flavors that our great nation has to offer from Northern Mountain Grasses, to Iowa clover finished grass, and Texas sunshine!
Sustainable and Ethical Farming
We pride ourselves on helping you meet ranchers and farmers that are focused on changing the world one meal at a time!
Learn how your food is raised!
Purchase Direct from the ranch
We open the gates of ranches across the nation, to ship beef straight to your door.
Choose your Rancher
Choose your Feed Type
Vote with your FORK!
Shipped Direct to your door from your Rancher
Ditch the Grocery Store
Mystery Meat
& celebrate all the diversity our Ranchers offer!
*Offer valid for new members only while supplies last.
What's at "STEAK" here?
Like it or not, your choices for eating healthy food (especially meat) are shrinking by the day.
Every single week a new customer tells us that "the beef at the grocery store just isn't the same"....
Unless you break free from the corporate food system entirely, Big Food is working to ensure that your options get worse every year.
Did you know...
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4 massive corporations control 85% of American beef
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The USDA lets those same corporations "self-police" their processing plants.
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That grocery store beef is often "wet-aged" (sealed in a bag) for up to a month before being sold as "fresh" in the store.
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Beef labeled "product of the USA" can be raised and slaughtered overseas, and shipped here to be ground up (often pieces of hundreds of cows at a time)