Know Your Cow,
Know Your Future!
Take control of your food supply by connecting directly with trusted local ranchers. Experience transparency, quality, and sustainability in every bite.
WHY SHOULD YOU KNOW YOUR COW?
Take control of your food supply with transparency, self-custody, and decentralized sourcing.

TRANSPARENCY
Know where your beef comes from. Trace every cut back to the rancher.

SELF-CUSTODY
No middlemen. Just you and your trusted ranchers.

VERIFIABLY REAL
Guaranteed authentic, traceable beef with integrity.

DECENTRALIZED FOOD SOURCING
Reduce reliance on centralized supply chains. Support local ranchers.

LOCALIZED FOOD PRODUCTION
Sustainable, farm-to-table beef with lower environmental impact.
THE POWER OF SELF-CUSTODY IN FOOD
DEEP INSIGHTS, REAL SOLUTIONS
Explore cutting-edge research and policy analysis by Breeauna Sagdal. Understand the impact of transparency, decentralized food sourcing, and self-custody in the beef industry.
POLICY PAPERS
STAY AHEAD IN THE INDUSTRY
Are you a rancher looking for the latest industry updates, policy insights, and exclusive resources? Join our network and stay informed.
FREQUENTLY ASKED QUESTIONS
Localized food production means fresher, healthier beef with a smaller environmental footprint. It also supports local ranchers and strengthens community ties. Ditch the RFID tags that let the government monitor our ranches and build trust the right way—by shaking your rancher's hand. Check out Breeauna's report on RFID tags in cattle today!
Just like self-custody in Bitcoin or Gold, you have complete control over your beef supply. Become a herd share owner. No middlemen or third parties – just a direct connection with the rancher you choose. Read Breeauna's Research on Self-Custody Today!
You can verify the authenticity of your food with The Beef Initiative. Every cut of beef comes to you directly from trusted local ranchers, ensuring you know exactly where your food originates.
We send out weekly updates di.rectly from your rancher. You own your cow, and you learn the entire ranching process from the pasture to your plate.
Never wonder what your cow eats, where its been or who its been hanging out with.
Take out the guesswork by taking ownership!!
Currently, 85% of our beef supply is processed through just five plants, leading to widespread confinement. As Breeauna’s report highlights, this concentration increases the risk of infection and illness, which could result in devastating supply chain collapses.
Decentralized food sourcing red uces reliance on large, centralized supply chains, promotes sustainability, and supports local economies. Guaranteed to be local & raised personally by the rancher you choose!
Your beef will be harvested by small local USDA inspected processors with the utmost care & cleanliness.
Localized food production means fresher, healthier beef with a smaller environmental footprint. It also supports local ranchers and strengthens community ties. Ditch the RFID tags that let the government monitor our ranches and build trust the right way—by shaking your rancher's hand. Check out Breeauna's report on RFID tags in cattle today!
WHAT'S AT STEAK
Market dynamics are shifting rapidly, and traditional beef sourcing options are becoming increasingly limited.
Don't let centralized systems dictate your choices!
Take charge of your food supply with The Beef Initiative—a movement dedicated to transparency, self-custody, and decentralized sourcing.
Join the Revolution. Know Your Cow.
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GET IN TOUCH
Have questions about decentralized food sourcing, rancher partnerships, or our research? We're here to help!