As a Texan to the core, I, Cole Bolton of K&C Cattle Co., proudly steer The Beef Initiative from the heart of the state's storied ranchlands. With a background as a processing plant owner, community banker, and champion team roper, I bring a diverse array of skills and a deep passion to the table. My vision for a new American beef industry aims to redefine standards, ensuring that our practices and products not only meet but exceed the heritage and quality Texas is known for. Together, we are crafting the future of American beef, rooted in tradition but driven by innovation and community empowerment.