5 Years, 140,000 Farms Gone.

Save Our Farms, Secure Your Plate.

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Join our decentralized food network and take control of your food supply!

WHY CHOOSE THE BEEF INITIATIVE?

01. KYC (Know Your Cow)

With The Beef Initiative, you can trace every cut of beef back to the source. Know the rancher, know the practices, and most importantly, know your cow. Our KYC is based on the motto: Shake Your Rancher’s Hand.

02. Self-Custody

We empower you to have full control over your beef supply. No intermediaries, no middlemen – just you and your trusted local ranchers.

03. Verifiably Real

In a world where authenticity matters, The Beef Initiative ensures that every product is transparent and traceable back to the rancher who serves you. Know exactly where your beef comes from and trust in the quality and integrity of what you consume.

04. Decentralized Food Sourcing

By decentralizing food sourcing, we bring the power back to the consumers. Support local ranchers, reduce reliance on centralized supply chains, and enjoy fresher, healthier beef.

05. Localized Food Production

Our network emphasizes localized food production, promoting sustainable practices and supporting local economies. Enjoy the benefits of farm-to-table beef, with less environmental impact and more community support.

FEATURED BEEF BOX PRODUCTS

Beck Ranch

Grass-Fed Ground Beef

Enjoy 100% grass-fed ground beef, sourced from local ranchers who prioritize quality and sustainable practices. This box is perfect for families or individuals looking to stock up on premium ground beef.

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Ebersole Cattle Co. Rancher's Favorites Box

A curated selection of cuts from ECC Ranch, featuring some of the rancher's favorite offerings. This box delivers a variety of premium beef cuts to satisfy all your needs, from grilling to slow cooking.

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Texas Slim's Cuts

10lb Beef Bundle

For those looking for a smaller option, the 10lb Beef Bundle offers a great selection of beef to keep your meals fresh and healthy. Perfect for meal prep or family dinners.

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Work with us to Decentralize Your Consumption Model!

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Expanding Our Mission: The Beef Initiative’s Broader Impact

The Beef Initiative is not just about connecting you with quality beef. We're leading a movement to decentralize food systems and strengthen local ranching communities.

1.BeefInitiative.com:The Engine of Beef Sales

This platform drives our efforts to connect consumers with local ranchers across the country. It provides a space where you can access high-quality beef directly from ranchers, helping to restore integrity to the American beef industry.

2.I Am Texas Slim Foundation:

Supporting Ranchers and Communities

The I Am Texas Slim Foundation is at the heart of our mission, guiding our vision for a decentralized food system. The foundation has also been pivotal in providing relief efforts to ranchers affected by the Texas wildfires and Hurricane Helene.

3.BeefNews.org: Stay Informed

BeefNews.org serves as our content hub, offering educational articles and insights into the state of the food industry while also promoting beef sales. Ranchers are given a platform to reach broader audiences and sell directly to consumers.

4.BeefMaps.com: Connecting You to Local Beef

In Beta Development, BeefMaps.com will revolutionize the way you discover local beef producers. Once launched, it will allow consumers to book farm visits and purchase beef directly from ranchers.


*  We understand the value of shaking your rancher’s hand, which is why we've launched Beef Maps in Beta. Keep checking back to be among the first to embrace the Modern-Day Cattleman lifestyle!

Watch the Beef Maps Docuseries Trailer

Discover the Story Behind Local Beef Producers

Get a glimpse into the lives of local ranchers who are leading the way in decentralizing the food supply and restoring integrity to American beef. The Beef Maps Docuseries brought to you by Crowdhealth Carnivore captures their stories, struggles, and dedication to sustainable food production.

Watch the trailer below and join the movement!

Beef Maps Listings

Beef Maps Listing Only

Add your ranch to our Beef Maps platform, where consumers can easily find you and connect with local beef producers. This listing ensures your ranch is accessible to those looking for local, high-quality beef.

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Beef Maps Featured Listing

Get premium visibility with a Featured Listing on Beef Maps. This feature allows your ranch to stand out on our platform, reaching a wider audience of consumers who value local, sustainable beef practices.

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Frequently Asked Questions

KYC (Know Your Cow) lets you trace your beef back to the rancher who raised it, ensuring full transparency and trust. Shake your rancher's hand, learn about their practices, and build community trust the old-fashioned way. We say NO to mandatory RFID tags in cattle.

Self-Custody means that you have complete control over your beef supply. No middlemen or third parties – just a direct connection with local ranchers.

Don't take our word for it! You can verify for yourself the authenticity of your food with The Beef Initiative. Every cut of beef comes to you directly from trusted local ranchers, ensuring you know exactly where your food originates.

Decentralized food sourcing reduces reliance on large, centralized supply chains, promotes sustainability, and supports local economies.

Localized food production means fresher, healthier beef with a smaller environmental footprint. It also supports local ranchers and strengthens community ties.

What’s at Steak?

Market dynamics are changing fast, and traditional paths to sourcing your beef are narrowing.

Don’t let your choices be dictated by centralized systems!

Empower yourself – take control of your food supply with The Beef Initiative.

Take Control of Your Food Supply and Support Decentralized, Local Food Production.

Join the movement today!

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