DITCH THE MIDDLMAN!

KNOW YOUR COW!

Join our decentralized food network and take control of your food supply!

Why Choose The Beef Initiative?

KYC (Know Your Cow)

With The Beef Initiative, you can trace every cut of beef back to the source. Know the rancher, know the practices, and most importantly, know your cow. Our KYC is based on the motto: Shake Your Rancher's Hand.

Self-Custody

We empower you to have full control over your beef supply. No intermediaries, no middlemen – just you and your trusted local ranchers.

Verifiably Real

In a world where authenticity matters, The Beef Initiative ensures that every product is transparent and traceable back to the rancher who serves you. Know exactly where your beef comes from and trust in the quality and integrity of what you consume.

Decentralized Food Sourcing

By decentralizing food sourcing, we bring the power back to the consumers. Support local ranchers, reduce reliance on centralized supply chains, and enjoy fresher, healthier beef.

Localized Food Production

Our network emphasizes localized food production, promoting sustainable practices and supporting local economies. Enjoy the benefits of farm-to-table beef, with less environmental impact and more community support.

Work with us to decentralize your consumption model!

FAQs

KYC (Know Your Cow) lets you trace your beef back to the rancher who raised it, ensuring full transparency and trust. Shake your rancher's hand, learn about their practices, and build community trust the old-fashioned way. We say NO to mandatory RFID tags in cattle.

Self-Custody means that you have complete control over your beef supply. No middlemen or third parties – just a direct connection with local ranchers.

Don't take our word for it! You can verify for yourself the authenticity of your food with The Beef Initiative. Every cut of beef comes to you directly from trusted local ranchers, ensuring you know exactly where your food originates.

Decentralized food sourcing reduces reliance on large, centralized supply chains, promotes sustainability, and supports local economies.

Localized food production means fresher, healthier beef with a smaller environmental footprint. It also supports local ranchers and strengthens community ties.

WHAT'S AT

STEAK?

Market dynamics are changing fast, and traditional paths to sourcing your beef are narrowing.

Don't let your choices be dictated by centralized systems!

Empower yourself – take control of your food supply with The Beef Initiative.